Dell Computers Contemplates Cars
Dell Computers wants to vend you a car. According to Automotive News [sub], we're talking extravagant cars. Even though considerable gas prices and a crippled economy bear put the brakes on the high end car market, Michael Dell re-thinks assorted. He sees "opportunity all up and down the spectrum." Dell CEO and erstwhile Sonic Automotive President Jeffrey Rachor potency just be planning to spend $500m on high-priced and import car dealerships. Why? "When people are panicking and don't actually know what to do, that's in all probability the period of greatest opportunity from an investor's view to make changes and do good things." OK, but why cars? The elephant in the space: Dell's straight to the customer sales paradigm. Is the large-awaited era of B2C mass customization upon us?
















